Friday Feast is…
a free weekly soup kitchen meal,
but it's also a lively and diverse community
Located in Seattle's University district that offers guests a restaurant quality hot meal, a selection of fresh produce, toiletries, clothing and other essentials. Always we serve coffee, hot chocolate and dessert. While all are welcome at the meal, our priority is to serve a well balanced and hearty meal to food insecure individuals, whether they’re UW students, local families, low-income seniors or our unhoused neighbors.
The Problem: 501(c)3 Non-Profit Organizations need a website link to apply for financial grants
So far, online presence for Friday Feast only exists on third party organization websites almost as an advertisement. It’s effective for people that wnat to attend the dinner service, but not for people that want more information, like volunteers or donors or organizations giving out grants.
People want the story, the vibe
and where to find us
and to be able to find it quickly
Ashley, Friday Feast Program Coordinator
Target Audiences
Dinner Guests
Location / directions, a list of services, Leadership faces to look for
Volunteers
Sign up information, location and instructions / task expectations
Donors / Partners
History / story, leadership information / contact information,
My Roles and Responsibilties
Role: UX/UI Designer & Wix Developer
Tools Used: Figma, Wix, Editor, Illustrator (Logos)
Responsibilities:
Conducted discovery meetings with the organization to understand their goals and audience needs (UX research & empathy mapping)
Captured original photography of the soup kitchen to use across the site
Developed the information architecture, including navigation structure and page hierarchy
Designed and implemented a volunteer sign-up portal to streamline engagement
Created custom logos and visual assets tailored to the organization’s identity
Built the entire website from scratch using Wix, ensuring full mobile and desktop responsiveness
Visit fridayfeast.org
Questions the Website Seeks to Answer
How do I get in touch with someone from Friday Feast?
The only way to get in contact with anyone from Friday Feast was to attend a dinner service. What if donors or volunteers were out of town? We needed a funneled, digital, reliable form of contact with ways for the person to describe why they are contacting - be it a dinner guest or a volunteer.
What is offered at a Friday Feast dinner service?
We don't want anyone to be held back from getting a hot dinner by lack of information, so we make sure they know exactly what is offered - meals, groceries, dessert, clothing and toiletries
How can I help? What are the avenues of support?
The website emphasize that people can volunteer by coming to a dinner service on a Friday evening, or financially support or donate goods and groceries.
Color Scheme
We wanted it to embody the heart Friday Feast - not too flashy, but bright, welcoming, and humbly joyful with subtle inspiration from fresh vegetables.
Impact / Success Evaluation
Applied for the grant and they have used the website, which was a requirement
Sent the website link to remote donors in Eastern Washington
Students have reached out to us to interview Friday Feast
Increased weekly minimum meals from 110 to 140
Maddie Chan